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Nebraska Beef Arrives in China; Ibach There to Celebrate
USAgNet - 06/29/2017

Governor Pete Ricketts announced that Nebraska Department of Agriculture (NDA) Director Greg Ibach will be in Beijing and Shanghai June 29-30 to celebrate the arrival of Nebraska beef into China for the first time in 14 years.

"We are working to ensure that Nebraska beef will be well represented in the Chinese marketplace," said Governor Ricketts. "Nebraska is home to 4 of the 6 eligible suppliers that are currently approved to ship beef to China. Nebraska stands to benefit greatly by capturing a share of China's beef import market which was estimated to be $2.5 billion in 2016."

While in Beijing, Ibach will participate in a variety of promotional events along with U.S. Secretary of Agriculture Sonny Perdue, U.S. Ambassador to China Terry Branstad, staff from the U.S. Meat Export Federation (USMEF), representatives from approved Nebraska plants and the leadership from the U.S. beef community.

During the trip, Ibach will also be meeting with key Chinese importers of beef along with representatives of businesses and establishments that have expressed interest in learning more about Nebraska beef products and the story of the Nebraska beef at several events organized by USDA and USMEF.

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