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World Brown Swiss Conference to be Held in Wisconsin in 2020
USAgNet - 10/21/2019

The Brown Swiss Cattle Breeders Association of America will be coordinating the 2020 World Brown Swiss Conference next year, which will be held in conjunction with the World Dairy Expo in Madison. Held every four years, this is the first time the United States is hosting the conference since 2000.

Organizers say more than 500 people from over 25 countries are expected to attend the forum. It kicks off with a welcome reception and farm tour hosted by the Voegeli family in Monticello.

"The global breed interest is a direct result of component pricing, heat tolerance, calm temperament, milk quality, sire selection and a pure love for the Brown Swiss Cow," says Brown Swiss Breeders' Association of America Director Norm Magnussen. "Demand for Brown Swiss genetics is at an all-time high with a world population of well over five-million cattle. We want to keep the momentum going by hosting the finest world conference in history. It is more important than ever to hold onto our critical role in improving dairy genetics worldwide."

The objective of the conference will be to continue fostering the demand for Brown Swiss worldwide. Coupling this event with the World Dairy Expo will allow attendees to learn the newest in dairy science, technology and techniques for their operations. The conference will also feature U.S. and international speakers with presentations on timely industry and breed topics highlighting the importance of the Brown Swiss breed in the world dairy population.

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