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MillerCoors Sues Anheuser-Busch Over Anti-Corn Super Bowl Ads
USAgNet - 03/22/2019

MillerCoors is suing Anheuser-Busch, a subsidiary of beer giant Anheuser-Busch InBev, over a series of Bud Light ads that ran during this year's Super Bowl.

Yahoo News reports that the lawsuit asserts that Anheuser-Busch "publicly explained that it designed, tested, and launched a false and misleading advertising campaign targeting Miller Lite and Coors Light in order to deceive beer consumers into believing that there is corn syrup and high-fructose corn syrup in Miller Lite and Coors Light to increase sales of Bud Light."

The complaint also alleges that Anheuser-Busch purported "false and misleading advertising claims" and is seeking monetary damages "under advertising and anti-dilution provisions of the Lanham Act."

Gemma Hart, Vice President of Communications of AB InBev, which is the world's largest brewing company, provided the following statement to Yahoo Finance:

"The recent Bud Light campaign is truthful and intended to point out a key difference from Miller Lite and Coors Light. Those beers are brewed with corn syrup; Bud Light is not. These are facts. MillerCoors has admitted to using corn syrup on its website, in social media, in a full page ad thanking Bud Light following the Super Bowl, and even in the lawsuit itself. MillerCoors' lawsuit is baseless and will not deter Bud Light from providing consumers with the transparency they demand. We stand behind the Bud Light transparency campaign and have no plans to change the advertising."

The feud began during the Super Bowl, after Bud Light aired a commercial that boasted how its beer doesn't contain corn syrup, unlike beer brands Miller Lite and Coors Light. That prompted fiery responses from MillerCoors, the parent company of Miller Lite and Coors Light, and corn farmers across the country.

After the commercial aired, MillerCoors tweeted: "We're proud of our high-quality, great-tasting beers. We're also proud that none of our products include any high fructose corn syrup."

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