John Deere launches search for first chief tractor officer
USAgNet - 04/18/2024
John Deere is tapping into the creativity and influence of Generation Z with its latest job opening - the "chief tractor officer." This innovative position is designed to connect with younger demographics as they become integral to the future of farming and construction.
The chief tractor officer will lead the company's social media presence, traveling across the U.S. to document and share the unexpected ways that agriculture and construction affect our lives.
The role was publicized with the help of NFL star Brock Purdy and includes creating engaging content like filming a grounds crew at a famous Chicago baseball stadium or capturing road maintenance at Yellowstone National Park. Candidates are encouraged to apply by submitting a video that demonstrates their creativity, humor, and passion for the role.
John Deere's campaign also features endorsements from celebrities and social media influencers, such as NBA player Tyrese Haliburton and the viral "Corn Kid" Tariq. The job promises not just a unique career opportunity but also the chance to get "boots dirty," appealing to those with a genuine interest in outdoor and practical activities.
With this strategic move, John Deere aims to increase its brand presence among the younger generations while showcasing the pivotal role of modern agriculture in everyday life.
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